Case Studies

Establishing Branding Benchmarks

A multinational auto manufacturer utilized research desired to determine the brand perceptions and attitudes within the U.S. communities where it operated manufacturing facilities.
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Rebalancing Marketing

A commercial equipment manufacturer utilizes research to rebalance marketing budgets, messaging and media resulting in enhanced revenues and customer engagement.
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Predictive Monitoring & Rapid Reports

Using predictive monitoring and rapid reports a utility company was able to monitor service levels by transaction type and location resulting in reduce operating cost.
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Advertising Campaign Evaluation

A leading national fast food chain engaged its advertising agency to develop a strategic marketing plan with three goals based on research benchmarks.
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Surveys and Judicial Expertise Aid Change of Venue Motions

Research helps the legal community assess the impact of the 24-hour media cycle, community attitudes, and cultural mores in getting a fair trial for their clients.
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Media Consumption Tracking Studies

With ad revenues declining, readership trends changing and low cost digital properties emerging this major news corporation was at a cross roads.
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Choosing the Right Methodology

Focus Groups and IDI's were at the core of a local social services agency's quest to change the behavior of prescription drug abusers.
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Insulated Audiences Respond to Online Research

A super premium brand utilizes online research for assessing market expansion.
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