Preemptive. Proactive. Projective.™
For over 30 years, Thoroughbred Research Group has collaborated with a wide range of clients including the National Football League, Duke Energy, Gannett Newspapers, Lee Enterprises, HD Supply and Nisource. Private, public and non-profit organizations rely on us to provide the verifiable data necessary for making sound and ethical decisions.
Capabilities
Researchers must be flexible to fully understand consumer beliefs and preferences. Our full service capabilities guarantee that your research is conducted by Thoroughbred Research Group and not outsourced.
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Thorough Solutions
Experience has taught us that every research project has three primary drivers: scope, budget and timeline. Through our collaborative process we design a study that strikes the best balance of these three given your situation. Our industry leading analysis process ensures that only the right methodology for your need is employed. Benchmarking metrics, frequent communication and actionable reporting are our brand promise to you.
Thorough Services
Since our founding over 30 years ago, Thoroughbred Research Group has collaborated with clients in wide range of public, private and non-profit industries. This experience enables us to bring best practices to your research initiative – resulting in an insightful view of the consumer's life and brand preferences.
- Brand Image & Positioning
- Product Concept Testing, Product Development & Pricing
- Corporate Image
- Customer Satisfaction & Loyalty
- Awareness, Trial & Usage
- Tracking Studies
- Advertising Development, Tracking & Effectiveness
- Employee Attitude Surveys
- Media Research & Audience Measurement
- Public Opinion & Political Polling
- Legal Research (change of venue, mock juries, trademark infringement)
Thoroughbred Research Group is a sure bet for your full service and custom research needs. You’ll stand in the winner’s circle with confidence and the highest trust in your research outcomes.