Executive Biographies
Steve Alsbury - President
steve.alsbury@torinc.net
Steve brings 25 years of hands-on experience to your research initiative. He provides oversight for the operational resource department and our five domestic call centers. His career includes work at Temple University's Institute of Survey Research and with Millward Brown International, in both the U.S. and Canada. Steve's fundamental philosophy of delivering actionable data begins with a consultative design approach. This view is firmly entrenched in our core values and is a bedrock principle of every research engagement.
Harold Busack - Chief Financial Officer
harold.busack@torinc.net
Harold has a combined 15 years of market research and finance experience. He holds a B.A. in Accounting with a Minor in Economics from Lenoir Rhyne University. He served as the Co-chair of the CASRO conference and is an active member of Greater Louisville Inc. Harold has been instrumental in the expansion of research services and the Thoroughbred's Top 75 research firm ranking.
Jim Lunger - Vice President Client Services
jim.lunger@torinc.net
Jim Lunger is a 25-year industry professional who heads a team of industry certified researchers. Jim and his senior team combine 200 years of theoretical and practical experience to provide you with significant insight into consumer behavior, product marketing, and brand positioning.
Vic Walsh, PRC - Vice President Business Development
vic.walsh@torinc.net
Vic is a 17-year industry veteran of research industry best practices. He holds a B.S in Accounting and a Minor in Business Management from Brigham Young University. He also holds the Professional Researcher Certification from the Marketing Research Association. Vic has earned the respect of clients and peers alike for his collaborative approach to research initiatives and advancing industry professional standards.
Brian Trammell - Vice President Data Processing
brian.trammell@torinc.net
Brian brings 19 years of data analysis, programming and statistics expertise to Thoroughbred Research Group. He holds a B.A degree in Computer Science with an emphasis in mathematics from Bellarmine University. Brian and his staff program and deliver tabulations and databases, as well as all telephone, web, in-person, mail, and email research data for analysis
John Wolak - Vice President Programming
john.wolak@torinc.net
John has over 12 years experience in the areas of CATI programming, tabulations, questionnaire development and operational facilities management. John and his staff oversee the programming for more than 300 projects a year. His insight is one of the reasons that Thoroughbred Research Group is at the forefront of delivering actionable data.
Nancy Alsbury - Vice President Operational Resources
nancy.alsbury@torinc.net
Nancy is responsible for quality assurance, development, coding, and project methodology. She has 18 years experience in market research at national and international levels. Nancy directs internal training programs to assure that all call centers meet or exceed the Thoroughbred benchmarking standards.
Brad Larson, PRC - Vice President Marketing
brad.larson@torinc.net
Brad brings over 18 years of research expertise to every client engagement. He holds and B.A in Economics from Brigham Young University, with a Minor in Spanish. He was a recipient of the Marketing Research Association Rising Start award. He also holds the Professional Researcher Certification, Certified Expert Level from the Marketing Research Association. Brad notes, "I can't think of an industry with better people and more opportunities for growth."
Mary Lea Quick , PRC - Director Qualitative Research
mary.lea.quick@torinc.net
Mary Lea has over 20 years experience in advancing customer insight through qualitative research. She holds a Master's of Business Administration from the University of Louisville and a Professional Researcher Certification from the Marketing Research Association. Mary Lea has moderated traditional focus groups, mini-groups and conducted one-on-one interviews nationwide. She is personally involved in all aspects of qualitative research from the design of discussion guides to report writing.
Karen Flannery, PRC - Director New Business Development
karen.flannery@torinc.net
Karen has 25 years experience helping clients maximize the power of online research. Her areas of expertise are quantitative telephone and online research. She holds a Bachelor of Business Administration degree from Temple University and a Professional Researcher Certification from the Marketing Research Association.
Tim Alex - Director Online Programming
tim.alex@torinc.net
Tim has over 14 years of experience in research and programming for a wide range of private and Fortune 500 companies. He has worked with virtually every panel company in the United States. He is a recognized leader in the areas of CfMC platforms (WebSurvent, Survent, Mentor, and WebCATI). His expertise extends into programming of web studies, phone studies, tabulations, and custom reporting. When not advancing client initiatives you'll find Tim attending CFMC training sessions and User Group/Training conferences.