Thoroughbred Research Group
Your Thoroughbred team works with the major panel companies and has fielded countless unique online studies. From business executives to teenagers we have our finger on the pulse of opinions, behaviors and preferences. Online surveys and focus groups, web panels and chat room moderation are some of the tools we utilize to provide you with business critical research.
Thoroughbred Online™
Our proprietary online survey processes ensures that your data is reliable, replicable and you enjoy a high level of confidence in the results. Your online surveys will benefit from the execution of benchmarking metrics that include:
Sample Management
- Finding the appropriate panel for your target
- Understanding their panel management policy
- Sample balancing to ensure balanced representation
- Checking age, gender, geographic distributions
Fielding Study
- Begin with soft launch
- Check data and any problem questions
- Make any changes before main launch
- Stratify sample over field period
- Monitor age, gender, and geographic distributions
- Data checking everyday
Exclusion of Deceptive Responders
- Pattern recognition traps for straight liners and treeing
- Timing – variance from the average length
- Data checks – variance in data
Eliminating Repeat Attempts
- Cookie Check
- IP Address Check
- Unique ID's and Passwords
Verification Questions
- Cross verification at the start and end of questionnaire
- Positive and negative rating questions
Thoroughbred Research Group is a sure bet for your next online research project. Put the Thoroughbred Online™ survey program to work for you. You'll enjoy the view from the winner's circle.