A Leader in Research Best Practices
It is only through time honored training programs that a Thoroughbred's true potential is realized. We apply the same time honored commitment to staff training at our data collection facilities. At the core of our proprietary training program is a strict adherence to research best practices. The results speak for themselves - superior sample management, fully explored open ends and thorough data.
Experience
Since our founding over 30 years ago, Thoroughbred Research Group has collaborated with clients in a wide range of public, private and non-profit industries. This experience enables us to bring industry best practices to your research initiative – resulting in an insightful view of your target audience's life, perceptions and brand preferences. We have accumulated a wealth of experience in consumer and business-to-business categories including:
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Thorough Data
A professional team leader signs off on 10 different research benchmarks to ensure quality outcomes. Our industry-leading best practices include:
- Collaboration – A key factor in a thorough and sound understanding of sample methodology.
- Sample Replicates – Sub-dividing the sample file into sample replicates ensures each replicate is representative of the whole.
- Dialing – Sample is dialed over a period of days, evenly throughout the shift to ensure best sample results.
- CATI Programs – Thoroughly tested and pilot tested to match the wording and skip patterns of the approved questionnaire.
- Monitoring – Supervisory staff monitors all interviewers (via silent audio and computer response monitoring) on a continuous basis.
- Callbacks – Ten to fifteen percent of all completed interviews are validated through callback interviews to verify survey completeness and quality.
- Data Safeguards – No single interviewer will complete more than 15% of the interviews for any one study.
- Training – Emphasizes in-depth probing of verbatim responses and coding updates.
- Interviewer Analysis – Interviewer statistics are analyzed, individually to identify any variances between interviewers.
- Online Daily Report – Via secure client website, clients have access to quota counts, marginals and sample disposition.
Thoroughbred Research Group is a sure bet for your next data collection initiative. Put our best practices data collection team to work for you. You’ll enjoy the view from the winner’s circle.