Convenience Stores & QSR
For over 30 years, we have collaborated with convenience stores and quick serve restaurants nationwide. We understand that valid, replicable data is critical to successful product development, determining price sensitivity or identifying a high yield store location.For over 30 years, we have collaborated with convenience stores and quick serve restaurants nationwide. We understand that valid, replicable data is critical to successful product development, determining price sensitivity or identifying a high yield store location.
Through a myriad of thorough research services, we provide you with the clarity and objectivity necessary to fully assess your brand awareness, market position and opportunities. We achieve this through a strict adherence to our fundamental philosophy: Actionable data begins with a consultative design approach.
Insight
As lifelong researchers we bring deep industry experience and a rich background in the behavioral sciences to your initiative. Our fully integrated suite of services delivers an insightful view of your customer's preferences and attitudes in any given metropolitan area.
We offer operational advantages as well, including six domestic call centers, bilingual capabilities and our proprietary Thoroughbred Online survey instrument. The combination of purebred research methodologies and advanced capabilities ensures that we deliver actionable and replicable data for your critical business decisions.
Services
Whether your need is data collection or custom research, we tailor our thorough research services to meet your specific needs including:
- Awareness, trial and usage studies
- Advertising tracking studies
- Concept screening
- Sensory testing
- Price sensitivity
- Site selection
- Origin and destination research
- Competitor analysis
- Specific campaign conversion study
Consultative. Trusted. Dependable. Thoroughbred Research Group is a sure bet for your research needs. You'll stand in the winner's circle with confidence and the highest trust in your research outcomes.