Media
For over 30 years, Thoroughbred, formerly known as Wilkerson & Associates, has collaborated with news organizations and media outlets nationwide. We understand that valid, replicable data is critical to developing and evaluating marketing strategies. Through a myriad of thorough research services, we provide you with market-wide data on media usage, shopping habits and media brand preferences.
Insight
Our fully integrated suite of services enables us to provide an insightful view of consumer preferences and attitudes in any given metropolitan area. Our behavior research specialists are skilled in various survey methodologies and question phrasing.
We offer operational advantages as well, including; six domestic call centers, bilingual capabilities and our proprietary Thoroughbred Online™ survey instrument. The combination of purebred research methodologies and operational capabilities ensures that we deliver actionable and replicable data for your critical business decisions.
Services
Whether your need is data collection or custom research, we tailor our thorough research services to meet your specific needs including:
- Readership tracking studies
- Advertising tracking studies
- Editorial/Polling
- News preference studies
- Media reach studies
- Shopper preferences
- ABC audited studies
- Readership
- Circulation
Consultative. Trusted. Dependable. Thoroughbred Research Group is a sure bet for your research needs. You'll stand in the winner's circle with confidence and the highest trust in your research outcomes.