Sports & Leisure
For over 30 years, we have collaborated with some of the biggest names in the sports and entertainment industry. Leading sports and entertainment properties have relied on us for market intelligence, professional player research and customer satisfaction studies.
Through a myriad of thorough research services, we provide you with the clarity and objectivity necessary to fully assess your brand position, market penetration and growth opportunities. We achieve this through a strict adherence to our fundamental philosophy: Actionable data begins with a consultative design approach.
Insight
As lifelong researchers we bring deep industry experience and a rich background in the behavioral sciences to your initiative. Our fully integrated suite of services delivers an insightful view of your brandís reputation and customer preferences in any given metropolitan area.
We offer operational advantages as well, including six domestic call centers, bilingual capabilities and our proprietary Thoroughbred Online™ survey instrument. The combination of purebred research methodologies and advanced capabilities ensures that we deliver actionable and replicable data for your critical business decisions.
Services
Whether your need is data collection or custom research, we tailor our thorough research services to meet your specific needs including:
- Player opinion surveys
- Player relations
- Customer satisfaction surveys
- Brand awareness
- Advertising tracking studies
- Specialty segmentation
- High end versus casual players
- Player and fan club development and satisfaction
- Expansion and development studies
- Demand determination
- New arena and facility studies
- Cost benefit studies
- Tourism analysis
Consultative. Trusted. Dependable. Thoroughbred Research Group is a sure bet for your research needs. You'll stand in the winner's circle with confidence and the highest trust in your research outcomes.