Utility Companies

For over 30 years we have collaborated with utility and power clients to help grow their brands and market share. Through a myriad of thorough research services, we provide you with the clarity and objectivity necessary to fully assess your market position and opportunities. We achieve this through a strict adherence to our fundamental philosophy: Actionable data begins with a consultative design approach.

Insight

Customer satisfaction, power preferences or market evaluation, Thoroughbred can deliver the insight you need for reporting, evaluating and decision-making. We deliver only the research you need by tailoring our data collection and developmental research services to your specific initiative.

Surveys & Studies

  • Unique customer satisfaction
  • Federal or state mandated customer satisfaction
  • Random or specific transaction
  • Power source and appliance preferences
  • Benefits evaluation
  • Brand perception
  • Corporate image
  • Internal communication
  • Deregulated market evaluation
  • Right-of-way
  • Nuclear power

Consultative. Trusted. Dependable. Thoroughbred Research Group is a sure bet for your research needs. You'll stand in the winner's circle with confidence and the highest trust in your research outcomes.

Knowledge

Jim Lunger, Vice President Client Services, is a 25-year industry professional who heads a team of industry certified researchers. Jim and his senior team combine 200 years of theoretical and practical experience to provide you with significant insight into consumer behavior, product marketing, and brand positioning.

Contact Jim Lunger

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