Industries

We help clients manage and grow their brands and businesses with scientific processes and dedicated research services that are tailored to specific industry sectors. The benefit? We deliver research that is Preemptive, Proactive, and Projective®. Research that provides you with the clarity and objectivity necessary to assess your current market position and discover new opportunities.

Casual Dining

Americans love their casual dining restaurants. However, increasing competition means you need the right menu, price, theme, and location to keep the relationship strong with your customers.

One item on every successful researcher's menu is valid and replicable data. It is critical for predicting consumer purchase behavior, determining price sensitivity, or identifying a high-yield restaurant location.

As lifelong researchers, we bring deep industry experience and a rich background in the behavioral sciences to your initiative. Our fully integrated suite of services delivers an insightful view of your customers' taste, preferences, and attitudes.

Whether your need is data collection or custom research, we tailor our thorough research services to meet your specific needs including:

Advertising tracking studies
Concept screening
Sensory testing
Price sensitivity
Site selection
Origin and destination research
Competitor analysis
Specific campaign conversion studies

Convenience Stores

Working with clients across diverse market segments has taught us plenty about the convenience store industry. Perhaps the most important lesson is that valid, replicable data is critical to predicting consumer purchase behavior, determining price sensitivity, or identifying a high-yield store location.

Through a myriad of thorough research services, we provide you with the clarity and objectivity necessary to fully assess your brand awareness, market position, and opportunities.

Whether your need is data collection or custom research, we tailor our thorough research services to meet your specific needs including:

Awareness, trial, and usage studies
Advertising tracking studies
Brand perception studies
Concept screening
Customer satisfaction
Loyalty studies
Sensory testing
Price sensitivity
Site selection
Origin and destination research
Competitor analysis
Specific campaign conversion study

Government, Non-Profit, & Public Policy

Government agencies, nonprofits, and foundations rely on Thoroughbred Research Group to successfully identify and assess stakeholder attitudes and needs. Through a myriad of thorough research services, we provide you with the clarity and objectivity necessary to make unbiased and informed decisions on public policy, economic development, and social issues.

Representative sampling, bilingual capabilities, and the ability to reach an increasingly mobile population are at the core our practice. We can design a mixed methodology if necessary to correct any nonresponse bias, thus ensuring that you have evidence-based data and insight for decision making.

Industry Expertise
Identify core public and social issues
Measure Medicare and report consumer information (CMS)
Enable policymakers to better understand constituent concerns
Expose the media and policymakers to social concerns
Identify efficient communications channels with donors, constituents, and concerned citizens
Build policy consensus within the general public
Build brand awareness for an organization and its mission
Evaluate your program's effectiveness with stakeholders
Provide program definition & clarify goals
Provide fact-based decision-making tools

Healthcare, Medicare & Medicaid

Thoroughbred Research Group is a NCQA HEDIS® certified firm. We collect high quality data so consumers can make valid plan comparisons when choosing a health care provider.

You'll appreciate the collaborative approach in the development of a plan to monitor the quality of your health care plan. Thoroughbred Research offers HEDIS® Compliance Audit services, which focus on assisting Managed Care Organizations and Preferred Provider Organizations with reporting valid HEDIS measures.

Media

Traditional and digital media organizations nationwide rely on Thoroughbred Research Group to provide Preemptive, Proactive and Projective® data for assessing editorial and advertising pricing models. We understand that valid, replicable data is critical to developing and evaluating marketing strategies. Through a myriad of thorough research services, we provide you with market-wide data on media usage, shopping habits, and media brand preferences.

Whether your need is data collection or custom research, we tailor our thorough research services to meet your specific needs, including:

ABC audited studies
Advertising tracking studies
Circulation
Editorial/Polling
News preference studies
Media reach studies
Readership tracking studies
Shopper preferences

Medicare

The Center for Medicare & Medicaid Services (CMS) and private healthcare providers rely on Thoroughbred Research Group to provide Preemptive, Proactive, and Projective® data for managing compliance and customer service initiatives. Your healthcare project team is CMS certified and has completed the Medicare Consumer Assessment of Healthcare Providers and Systems (CAHPS) training requirements.

Representative sampling, bilingual capabilities, and mixed methodology design ensure that you'll have evidence-based data and insight for decision making. Most importantly, you'll appreciate the collaborative approach we take to ensure the accurate collection, scoring, and reporting of the core composite areas of:

Getting needed care
Getting care quickly
Having doctors who communicate well
Having health plan customer service
Getting needed prescription drugs
Getting information from the plan about prescription drug coverage & cost

Pharmaceutical

Whether it's new competition, changing regulations, payor reimbursement issues, or consumer adoption, you'll find that Thoroughbred Research Group delivers research that is Preemptive, Proactive, and Projective®. Our healthcare research team provides you with significant insight into the ever-changing challenges of the pharmaceutical and healthcare industries.

Like our clients AARP, Center for Medicare & Medicaid Services, BCBS Association, and others, you'll find that our quantitative research team is highly skilled in reaching hard-to-find consumers and healthcare professionals. Utilizing our proprietary, Web-based Thoroughbred Online® survey instrument or one of our five bilingual domestic call centers enables us to design, program, and execute highly sophisticated research initiatives.

If your need is qualitative, you'll appreciate that our team begins every project with a consultative and collaborative approach. We bring qualitative research experience in pharmaceuticals, nutritionals, and other areas impacting healthcare. Our ability to engage physicians, healthcare providers, consumers, and key opinion leaders is a hallmark of our practice. We provide qualitative research design, facilitation of focus groups, and IDIs, report writing, and presentation of results.

Quick Serve

From breakfast burritos to late night snacks, we have the perfect menu for your success. One item on every successful researchers menu board is valid and replicable data. It is critical to predicting consumer purchase behavior, price sensitivity or identifying a high-yield restaurant location.

Whether your need is data collection or custom research, we tailor our thorough research services to meet your specific needs including:

Awareness, trial, and usage studies
Advertising tracking studies
Brand perception studies
Concept screening
Customer satisfaction
Loyalty studies
Sensory testing
Price sensitivity
Site selection
Origin and destination research
Competitor analysis
Specific campaign conversion study

Sports & Tourism

Thoroughbred Research Group has collaborated with some of the biggest names in the sports and entertainment industry. Leading sports and entertainment properties have relied on us for market intelligence, professional player research and customer satisfaction studies.

Through a myriad of thorough research services, we provide you with the clarity and objectivity necessary to fully assess your brand position, market penetration and growth opportunities.

Whether your need is data collection or custom research, we tailor our thorough research services to meet your specific needs, including:

Player opinion surveys
Player relations
Customer satisfaction surveys
Brand awareness
Advertising tracking studies
Specialty segmentation
High end versus casual players
Player and fan club development and satisfaction
Expansion and development studies
Demand determination
New arena and facility studies
Cost benefit studies
Tourism analysis

Utilities

For over 30 years we have collaborated with utility and power clients to help grow their brands and market share. Through a myriad of thorough research services, we provide the clarity and objectivity necessary to fully assess your market position and opportunities.

Whether your need is customer satisfaction studies, power preferences or market evaluation, Thoroughbred Research Group delivers the insight you need for reporting, evaluating and decision-making. We deliver only the research you need by tailoring our data collection and developmental research services to your specific initiative.

We provide a wide array of surveys and studies, including:

Unique customer satisfaction
Federal or state mandated customer satisfaction
Random or specific transaction
Power source and appliance preferences
Benefits evaluation
Brand perception
Corporate image
Internal communication
Deregulated market evaluation
Right-of-way
Nuclear power

Consultative. Trusted. Dependable.